02/09/2007

AutoRoll, a new way to browse around blogs

My company Criteo has launched AutoRoll, a widget for blogs.

What is all about?
AutoRoll is a blog widget that displays links to blogs with a strong affinity with your blog. We trace the number of visits of each unique reader on each blog that has installed AutoRoll. This information is fed to the Criteo recommendation engine which computes blog affinities in real-time. The more often a reader visits and browse a specific blog, the greater his affinity is with this blog.

In terms of benefits for blog owners, first of all, you will provide your readers with a very entertaining blog roll, as it is based on other readers with similar reading habits.
Moreover, another huge benefit for you ton install AutoRoll is to get highly qualified incoming traffic for your blog. Indeed, as other similar blogs display your blog on their AutoRoll, they will feed you with new readers with a strong affinity with your blog.
Last but not least, you will also get a complete private reporting module with valuable statistics on impressions and click through rates from and to your own blog.

To be part of this Beta, just sign up here
It takes 2 minutes to install and it's real fun to use.